Plano fintech firm Alkami’s data analytics buy expands its market by up to $1 billion

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Plano fintech firm Alkami’s data analytics buy expands its market by up to $1 billion
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Alkami announced its $135.5 million cash deal Monday for Segmint Inc., an Ohio-based company that uses artificial intelligence to turn transaction data into...

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The Plano headquarters of digital banking technology firm Alkami Technology.Plano-based financial technology company Alkami Technology says its acquisition of a data analytics firm expands its potential market by as much as $1 billion.

Combining Alkami and Segmint will give financial institutions a more complete view of account holders, the companies said. Segmint, which serves 147 financial institutions with 15 million account holders, said its algorithms create “key lifestyle indicators” — demographic, psychographic and behavioral.

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