John Ruffolo’s Maverix Private Equity has made its first deal, joining U.S. billionaire Todd Boehly to invest in a Canadian company that has become a big player in the online influencer space.
Viral Nation’s 330 influencers are household names to millions of Instagram, TikTok and YouTube fans. The influencers include flight attendant Sandra Kwon and “daily scream” star Spencer Hunt. The company expanded into sports last year after the U.S. National Collegiate Athletic Association let athletes sell their name, image and likeness rights; clients include U.S. college athletes Anthony Hamilton Jr. and Jayden Hardaway.
“They are building an entire tech-enabled platform to make it less people-intensive so they can get more and more profitable,” said Mr. Ruffolo, Maverix managing partner. Mr. Gagliese credits Viral Nation’s success in part to “market timing – it couldn’t have been better.” By 2017, the pair felt Viral Nation couldn’t compete longer-term without a technology play. “I had this vision that marketing companies would turn into technology companies and [conventional] marketing companies would be gone,” Mr. Gagliese said. “I wanted to hedge against that.”
이 소식을 빠르게 읽을 수 있도록 요약했습니다. 뉴스에 관심이 있으시면 여기에서 전문을 읽으실 수 있습니다. 더 많은 것을 읽으십시오:
👀
대한민국 최근 뉴스, 대한민국 헤드 라인
Similar News:다른 뉴스 소스에서 수집한 이와 유사한 뉴스 기사를 읽을 수도 있습니다.
Asian stocks follow Wall Street down amid U.S. interest rate fearsAsian stock markets followed Wall Street lower Monday after the Federal Reserve indicated it might raise interest rates more aggressively to cool U.S. inflation.
출처: CTVNews - 🏆 1. / 99 더 많은 것을 읽으십시오 »
The real problem behind Canada's out-of-control housing marketICYMI: This week, as part of a special series for first-time homebuyers, DowntoBusiness takes a look at what’s happened in the residential real estate market over the last 50 years — via financialpost podcast housingmarket financialpost Great a series about inflation, and how in 5 years a reckless liberal government has increase it tenfold
출처: nationalpost - 🏆 10. / 80 더 많은 것을 읽으십시오 »
The real problem behind Canada's out-of-control housing marketICYMI: This week, as part of a special series for first-time homebuyers, DowntoBusiness takes a look at what’s happened in the residential real estate market over the last 50 years — via financialpost podcast housingmarket
출처: VancouverSun - 🏆 49. / 61 더 많은 것을 읽으십시오 »
Opinion: Disney CEO’s conflict with Florida Gov. Ron DeSantis over ‘Don’t Say Gay’ bill shows growing fractures between business, GOPFriction reflects complicated relationships between U.S. businesses and their stakeholders, including lawmakers, around social issues and the fragility of long-time allegiances when there is political capital at stake You mean the Bill where it's now illegal to teach Kindergarten kids about gender and sex options. Only a pervert groomer would be against this Bill. Between business and parents
출처: globeandmail - 🏆 5. / 92 더 많은 것을 읽으십시오 »