As The Venture Capital Market Cools, A Different Kind Of Startup Investor Prepares To Pounce

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After her own startup story went south, Krista Morgan and her firm, Stage, are trying to help other young companies avoid the same fate—and profit along the way.

Krista Morgan knows how difficult it is to build a startup. She also knows just how quickly it can all fall apart.

and was sentenced to as many as 24 years in prison, and P2Binvestor found itself on the brink of collapse.“I went through this experience of being on the venture path and thinking I was going to, you know, go all the way,” Morgan says. “And then it just ends.” Now, Morgan works with Frydenlund and a third general partner, Ingrid Alongi, to help other startups avoid the fate that befell hers.

 

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