Advertising companies wanted to overturn Austin’s billboard rules. U.S. Supreme Court says no.

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The rules were challenged by a pair of companies that own billboards in Austin, who argued that the city’s distinction between on- and off-premises signs is an unconstitutional restriction on free speech. The high court disagreed.

The U.S. Supreme Court, on a vote of 5-4, hasthe City of Austin restrictions on billboards and other signs.

Reagan National Advertising applied for a city permit in 2017 to turn its regular billboards into electronic ones — giant digital screens that can change images or messages, as opposed to static billboards that show only whatever information is manually glued onto them. Lamar Advertising also filed an application to digitize its billboards.So, the companies sued.

Courts treat those kinds of regulations much more skeptically. They’re subject to what’s called “strict scrutiny," basically the highest standard a court will use to judge whether a law is constitutional.

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