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Coachella Artists Went on a Fender Bender Thanks to Guitar Company’s Rebrand Push

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The Coachella music festival featured more than 150 acts spanning all genres, but one constant was the seeming popularity of Fender guitars.

and hardcore newcomers Turnstile — all but Bridgers, who rocked a custom BC Rich Warlock, Fender devotees.

Inspiration has a lot to do with some musicians choosing to play a Fender. Thomas Raggi of Maneskin, for instance, heeded the pull of a Fender Strat, a newer Relic Custom Shop model that debuted at a recent NAMM conference and replicates the classic 1970s specs —- because it awakened a memory.Variety

Likewise, Susana Vasquez, guitarist for Karol G., notes the instrument’s malleable sound. She calls her modified Fender Telecaster “my partner in crime,” adding, “its versatility and tone helps me focus my performance to be fully in the moment.”

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