Why the internet of things should be top of your company's priority list

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most important “thing” – in sales, marketing, manufacturing, logistics, inventory, asset management – everything. But where to start?

, small-scale farmers use IoT to monitor and correct soil moisture and nutrients to improve the quality and output of their crops., IoT alerts site managers when concrete is set – it’s pointless to send 10 labourers to a job site if the concrete is still wet., hotel managers use IoT to improve efficiencies, ensure Covid-19 cleanliness standards and track chemicals used in the cleaning process.IoT is rarely implemented and left alone – and it’s unlikely that you’ll collect data you can’t use.

The benefits accrue massively in a snowball effect – the more data you gather and analyse, the more visibility you get into the business. Decision making becomes targeted, focused and intelligent as you add more and more digital touchpoints and analyse the data in a feedback loop to improve the customer experience or make the business more operationally efficient.

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