Irish hotel industry's impressive renaissance complicated by ‘distorted’ market

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Logue suggested that occupancy was still down on 2019 levels but rates were well ahead. With the two factors combined, he said the hotel’s performance was now even “slightly ahead” of 2019. He told Itic it was the same right across its sister hotels in the MHL Hotel Collection, which also includes top hotels such as the Westin in Dublin and Glenlo Abbey in Galway.

“It could be something as insignificant as a child’s second birthday party. But because they never had a birthday party before, there might be 50 or 60 people at it,” she says. Woodlands would normally do 130 weddings annually but this year it expects to do 180. Sweeney’s Summerhill in Wicklow, meanwhile, did 15 weddings in April, well ahead of its normal run rate.

Away from the more traditional tourist areas, there is also optimism. Matt O’Connor, the managing director of the four-star Mullingar Park hotel on the edge of the Westmeath town, says it is performing “better than anticipated” as the recovery has accelerated in recent weeks.The hotel normally focuses on corporate business during the week and leisure sector at weekends – the 95-bed hotel has a full leisure centre. Local family celebrations are boosting the leisure side of the operation.

“There are plenty of green shoots but there is still a long way to bring the sector back to where it was,” he says.

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