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Sponsored Content: Absa Small Business Friday campaign offers real cash-back rewards to SMEs and retail customers

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Sponsored Content: In a move aimed at supporting, growing and rewarding small and medium enterprises (SMEs), Absa has launched the Absa Small Business Friday campaign.

In terms of the campaign, Absa Rewards customers who shop at participating SME outlets on Fridays will earn double cash back when they use their Absa card to pay at an Absa card machine. In addition, participating SMEs will be profiled on a dedicated Small Business Portal and receive cash rewards when they reach certain milestones across their Absa card machines for the month, which will be paid into their transactional accounts.

The initiative comes at a time when SMEs are slowly finding their feet in the wake of the Covid-19 pandemic and the civil unrest of 2021. Small businesses in particular continue to grapple with challenges such as load-shedding and high fuel prices, and Small Business Friday is Absa’s way of giving SMEs a shot in the arm and helping them reach their potential.

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