Business Maverick: Mercedes Bets on Maybach, G-Class, Saying Luxury Is Future

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Business Maverick: Mercedes Bets on Maybach, G-Class, Saying Luxury Is Future
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Mercedes-Benz AG will cut back its entry-level suite of cars as part of a strategic overhaul that will channel more than three-quarters of the carmaker’s investment to its higher-end vehicles.

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— and suggested it could become a rival to cars such as Ferrari NV’s limited-edition Icona series.

“We see great potential here to expand our top-end portfolio with even more fascinating products for our customers,” Kallenius said. While the carmaker is Europe’s most valuable company brand, according to consultancy Interbrand, Tesla boasts a market capitalization ten times greater than the Stuttgart, Germany-based firm. And Volkswagen AG’s Porsche sports-car unit would command a valuation of about 95 billion euros should a planned share sale go ahead, according to Bloomberg Intelligence. That compares to Mercedes at about 74 billion.

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