Apple is feeling the smartphone industry chill

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Apple is planning to keep iPhone production roughly flat in 2022, a conservative stance as the year turns increasingly challenging for the smartphone industry.

to keep iPhone production roughly flat in 2022, a conservative stance as the year turns increasingly challenging for the smartphone industry.

Apple already warned that supply problems will impact sales by $4-billion to $8-billion in the current quarter The overall smartphone market got off to a rough start to the year, with shipments dropping 11% in the first quarter, the worst fall since the pandemic began two years ago. Xiaomi — the world’s third biggest smartphone maker, behind Apple and Samsung Electronics — posted its first-ever quarterly revenue decline this month.

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