Naomi Yeo starts built-in furniture business with her mum: ‘I wanted to help you fulfil your dream’

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The mum-and-daughter team behind new online store Ohana Concept talks to CNA Women about all things family, furniture, and building on their relationship – including what it’s like to have Mum design your marital home.

Host-presenter and actress Naomi Yeo is adding to the list of things on her resume – she’s started an online shop selling custom built-in furniture with her mum as her business partner.

Her daughter, however, was “a little bit afraid” of running a business with her mum. “Because when it comes to family, you’re all about the emotions as well … we know how to push each other's buttons,” Yeo said. “It’s all or nothing, right? You can’t do these things halfway,” added Yeo. “There will definitely be hardships that will come through, but if this is an opportunity for you to learn how to communicate better – or build on the relationship that you have with your mum – I think you should just go for it.”The pair launched Ohana Concept in May after about 18 months of conceptualising, designing and finalising the concept.

who takes care of the manufacturing and design aspects of Ohana Concept. Yeo focuses on marketing and operations.Ohana, which means family in Hawaiian, makes perfect sense for the duo. “Growing up, I would always see her at the dining table … or using our kids’ table to draw out concepts for people’s homes,” said Yeo.

Where do we start? How do we get the conversation going? How do we make peace and how do we work together in a professional setting?

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