TikTok’s parent company is gearing up to invest a lot of money in VR

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ByteDance is hiring more people to work on VR.

listing as a potential indicator that Pico is looking to establish a presence in the US. The job description notes that candidates will be “responsible for the sales and marketing of Pico’s overall product in the US consumer market.”

Pico still has a lot of growing to do, and ByteDance certainly has the bandwidth to give it the push it needs to compete with the handful of mainstream headsets offered by Meta, HTC, Valve, and PlayStation in the US. The company’s flagship all-in-one headset, the Pico Neo 3 Link,

 

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The initiative may be virtual but the money is very real 💵

Up till now, VR has been the place where companies go to die when they’ve run out of good ideas. But ByteDance is still on an upward trajectory… maybe this time is different 🤷‍♂️

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