Softbank-backed giftback company CRM&Bonus buys social selling startup Zipper

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Softbank-backed giftback company CRM&Bonus buys social selling startup Zipper
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SAO PAULO : Softbank-backed Brazilian giftback company CRM&BONUS has acquired Zipper, a platform that creates systems for social media sales, for 25 million reais ($4.7 million), the companies said.'This acquisition allows us to increase offers to retailers to help them raise sales,' CRM&BONUS founder and

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SAO PAULO : Softbank-backed Brazilian giftback company CRM&BONUS has acquired Zipper, a platform that creates systems for social media sales, for 25 million reais , the companies said.

A giftback company puts shoppers' discount coupons from retailers onto their mobile phones for online or in-store purchases.It was last valued at 1 billion reais in a funding round last year led by Softbank Group Corp and Riverwood, followed by venture capital funds Volpe Capital e Igah Ventures. The company reached annualized revenue of 50 million reais.

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