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Business reimagined post-pandemic: How to ensure the success of SMEs

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SPONSORED | “Putting ourselves in extreme environments by choice or not by choice will drive innovation and new ways of thinking,” says Dr Adriana Marais, theoretical physicist and technologist. SB_BizConnect

A recent Standard Bank SME Summit discussed how businesses need to be able to attract and retain talent and give their people something different, to stand out from the restThe most important part of any business is its people and that all value comes from human relationships. Picture: SUPPLIED/PEXELS

A recent Standard Bank SME Summit, in partnership with Business Day discussed the crucial elements needed to maintain a business post-pandemic, under the theme “Business Reimagined.” Williams said the most important part of any business is its people and that all value, whether it comes from the metaverse, real world or the workplace, comes from human relationships with your team, with your staff and with your customers.She compared the world of work before and after Covid-19 by explaining the K shaped strategy. The top half of the K represents prosperous businesses and the bottom half of the K represents struggling businesses.

. Give into the saying ‘fail forward’, keep going, learn to be agile and try pivot as fast as you can,” said Zandile Mkwanazi, CEO and co-founder of GirlCodeZA. Shongwe said there was still a lot of value from human interaction, even with everything moving to the digital space, they still have a strong focus on human connection.

Being customer centric was very important during those turbulent times and remains a top priority nowThe panel agreed that staying top of mind with your customers requires a business to show up consistently and communicate in an authentic way - opening up doors for businesses.

 

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