Five years ago, Kay Dean relied upon Yelp! and Google reviews in her search for a doctor in her area. After finding a physician with fairly high reviews, Dean was shocked when her personal experience was significantly worse than patients on the review platforms.Following her experience, Dean, a former federal government investigator, became skeptical and used her skills to investigate the practice on all review platforms.
For example, one video analyzes an orthopedic surgeon in Manhattan with an abundance of five-star reviews. Through her detailed analysis, Dean created a spreadsheet of the 26 alleged patients of the orthopedic surgeon that had submitted glowing reviews. She looked into other businesses that the individuals had left reviews for and found a significant amount of overlap.
She warned that consumers should not give credibility to reviews simply because the reviewer is dubbed"Elite" or a Google Local Guide, because she has seen plenty of these individuals posting fake reviews. Family physician and practice owner Mike Woo-Ming, MD, MPH, provides career coaching for physicians, including maintaining a good reputation — in-person and online. He has seen physicians bumping up their own five-star reviews personally as well as posting negative reviews for their competition.
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