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before the company dismissed Canada’s favourite news anchor, CTV’s Lisa LaFlamme, and set fire to its public image, Andrew Willis writes. Back in March, a study showed that Bell’s trademark value ranked 10th in the country, four slots lower than it had the previous year. At $8-billion, the Bell brand was worth less than half that of market leader RBC, and about $200-million less than that of rival Telus Corp.
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