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'Publishing racial discrimination advertisements comes with a hefty price' - SABC News - Breaking news, special reports, world, business, sport coverage of all South African current events. Africa's news leader.

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The University of Johannesburg’s School of Communications says stricter regulations must be put in place in the advertising industry, to ensure that racial discrimination is avoided.

The University of Johannesburg’s School of Communications says stricter regulations must be put in place in the advertising industry,The university has been making submissions at the South African Human Rights Commission’s inquiry into racial discrimination in the advertising industry. The Commission’s Gauteng provincial office is leading the inquiry which is aimed at addressing the publication of adverts that carry racial undertones in South Africa.

Associate Professor in the School of Communication Sarah Chiumbu says the regulatory bodies that govern advertising need to be more proactive in creating specific rules that govern the advertising industry before adverts become more offensive and strategies that promote equality should be implemented.says if the advertising code is breached, severe penalties will be imposed on those found guilty.

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