Survey: Half of SA business plans to participate in metaverse

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A recent ITWeb/KnowBe4 survey examined what corporate South Africa thinks about the metaverse, NFTs, blockchain and Web3.

While the majority of South African business don't make use of blockchain technology, half said they'd participate in the metaverse.The objective of the survey was to gain insight into what corporate South Africa thinks about the metaverse, NFTs, Blockchain and Web3. Currently, metaverse is an umbrella term for extended reality, both virtual and augmented, and the rapid adoption and development of tools like AR and VR headsets.

Anna Collard, SVP Content Strategy and Evangelist at KnowBe4 Africa, says, “Whether blockchain-based technology is going to form an integral component of the metaverse remains to be seen. However, regardless of what the underlying infrastructure is going to look like, the metaverse will be a myriad of technologies coming together as building blocks and each of these brings with it its own risks.

Respondents were asked if they were personally interested in connecting with others via some virtual world in the Metaverse. Just over half responded ‘yes’, 39% said they were neutral and 8% said they weren’t interested.

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