The view from inside a home near the sign. Image: Diana O'Dwyer The view from inside a home near the sign. Image: Diana O'Dwyer Updated 1 hour ago
He said that the night time brightness of the sign in Rathmines was just 5% of its full brightness at night.It will also look at the transition between the ads on the billboard, which are supposed to have a ‘fade transition’. This fade was queried by residents living in the terrace right next to the billboard.
A spokesperson for Sky Ireland, which is one of six advertisers featured on the billboard, said of its decision: Under planning law, a planning notice must be provided near the site, which did happen in this case. However, one local resident told The Journal she had not seen the notice, while a local councillor pointed out that the scale and brightness of the billboard would not have been obvious from the notice itself.
The planning permission given for the sign said that the display should have a “fade transition” between the ads every 10 seconds or more, and that any change to the nature of the display is subject to planning permission. It said that the sign would be in accordance with the Outdoor Advertising Strategy in the council’s current development plan and that it would not be contrary to the proper planning and sustainable development of the area.
“From a visual clutter perspective and aesthetic perspective, I think it’s very wrong to move into this area of digital advertising.” “It’s fairly high energy usage. LED street lighting is a significantly lower energy usage than halogen street lights,” added Moore. “This LED panel with that level of brightness, I would definitely be looking into and questioning whether that’s a good use of energy at this moment in time.”
Cllr Mannix Flynn was one of those who submitted an objection to this signage in Rathmines. He told The Journal that “the planning policy, in relation to planning policy in Dublin and Ireland, is all over the place”, describing it as a “very loose-ended policy” and “not necessarily robust”. He said there needs to be a special consideration for these screens, particularly in residential areas. “The major issue here is Dublin City Council does not have a clear policy in relation to them,” said Flynn.
here is a mad idea, close the curtains.