Dude Perfect began working with Overland on conceptual designs for the project over a year ago. The venue’s boldest planned feature is the 330-foot tower, which projects from the site as a vertical expression of the brand known for its improbable trick shots. The space will give fans the chance to attempt an improbable trick shot of their own. “When you can create a physical representation of what makes a brand so iconic, that's enormously powerful,” Trubey said.
Inside the venue, the design concept includes three stories of attractions, including a Dude Perfect Museum that will chronicle the group’s origin story. Restaurants, merchandise, water features and outdoor attractions will round out the visitor experience on the multi-acre site. Surrounding the building will be two acres of public outdoor park space for large gatherings, as well as attractions that will be created in collaboration with Dude Perfect corporate partners.
“Our vision has always been to create a destination where families could just have an absolute blast in a very unique way,” Cotton said.
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