How a Decline in Some Google Searches Shows Retail Investors Are Leaving the Market

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With the stock market well on its way to its worst year since the financial crisis, mom-and-pop investors appear to be losing interest.

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"That transmission mechanism only works if consumers are paying attention to stock prices, however," he said. On the issue of tech stocks, the waning interest in bellwether companies like Apple and Tesla"simply says that retail investors are not as engaged as they were a year or two ago. That we already knew, and it will take markets stabilizing and starting to rally again before they return."

Colas used the Dow as a proxy because it is much more of a Main Street indicator than the S&P 500, which is followed more closely by traders. The Dow is composed of just 30 stocks, but it is tracked more closely by retail investors as it is comprised of some of the biggest U.S. companies. The waning interest in stock market bellwethers reflects declining retail volumes at popular online trading platforms including

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Retail investors are loading up on cheap stocks. Just because they don't use google doesn't mean they are losing interest. Most research is done through your trading platform.

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