Lingerie Brands Are Leaning Into the Sexual Wellness Business

  • 📰 wwd
  • ⏱ Reading Time:
  • 44 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 21%
  • Publisher: 68%

대한민국 뉴스 뉴스

Lingerie Brands Are Leaning Into the Sexual Wellness Business
대한민국 최근 뉴스,대한민국 헤드 라인

The category — once taboo — is creating an added business opportunity for lingerie retailers.

That includes selling everything from sex toys to lotions to lubricants to sultry accessories, such as whips and handcuffs, right alongside that flirty one-piece bodysuit or those crotchless panties.

“We’re talking about empowerment; we’re talking about giving women more control. But there are still so many taboos, about menopause, around pregnancy,” Cherubini said to WWD. “Sexual wellness is just part of all that. And women are going back to understanding themselves and what’s more intimate than intimates? So it makes sense that the lingerie market is going after it. It’s really more about how you feel, than what you look like, when it comes to lingerie.

Now, sexual wellness is creating an added business opportunity for lingerie brands. Hanky Panky is partnering with Dame and Swish brand Lelo this fall to offer a select of sex toys, massage oils and candles. Sapna Palep, co-owner of Journelle, said revenues in Journelle’s sex products business have continued to increase month-over-month. Small lingerie brands are benefiting, too.

이 소식을 빠르게 읽을 수 있도록 요약했습니다. 뉴스에 관심이 있으시면 여기에서 전문을 읽으실 수 있습니다. 더 많은 것을 읽으십시오:

wwd /  🏆 24. in KR
 

대한민국 최근 뉴스, 대한민국 헤드 라인

Similar News:다른 뉴스 소스에서 수집한 이와 유사한 뉴스 기사를 읽을 수도 있습니다.

Why A Dinosaur Statue Might Be Good For Local Business Marketing–Part 2 | HackerNoonWhy A Dinosaur Statue Might Be Good For Local Business Marketing–Part 2 | HackerNoonHow building a brand name for local businesses is different from the larger-scale mass marketing – the 2nd part of the series on local marketing.
출처: hackernoon - 🏆 532. / 51 더 많은 것을 읽으십시오 »

How I Got My Job: Creating America’s First Chic Tinned Fish CompanyHow I Got My Job: Creating America’s First Chic Tinned Fish CompanyBecca Millstein went from negotiating brand deals in the music industry to dealmaking with fishing companies and canneries for her brand Fishwife
출처: Eater - 🏆 368. / 59 더 많은 것을 읽으십시오 »