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How to maximise your new business, because passion alone won't pay the bills

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'You have to be able to pair your passion with a monetisation strategy that gives you visibility that will pay you to be able to continue to do your passion,' says Hetty the Entrepreneur.

Relebogile Mabotja speaks to award-winning entrepreneur and business coach, Hetty the Entrepreneur, about the art of pitching and how to communicate your business' vision and mission.

For many, this may seem like an obvious tip, but knowing your customer and target market is the anchor to your business. Though this may seem arbitrary, but if you know your customer, their needs and the value you can bring to them, half the battle is already won.We've all heard about the elevator pitch: essentially, how can you sell your business to a stranger in the time it takes to take an elevator.

Humility can be a cool and necessary trait, but if you're timid about the value of your business, then why should anyone believe in what you're selling?CUSTOMERS COME FIRST

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