Mattel Inc.’s American Girl now has new adult cocktails at its in-store cafes and grown-up dresses that mimic outfits worn by its dolls. Lego A/S has more than 100 sets designed specifically for adults. Build-A-Bear Workshop Inc., which lets kids design their own teddy bears, has a line of racy stuffed animals only for customers 18 and over. Even McDonald’s Corp. is now serving adult Happy Meals.
Grown-ups have long looked to childhood playthings for nostalgia, comfort or value as collectibles, inspiring a nickname within the toy industry: kidults. This market came of age during the pandemic as many Americans looked to reconnect with their past as a way of reducing stress, becoming a key driver of new sales of everything from games to trading cards. Some of the country’s biggest toy companies are now trying to build on that momentum with new products, e-commerce sites and marketing.
Kidults are the only people worth a dang, truly. Let your inner child be your outer child. Don’t lose the spark and succumb to being another dull, bitter, lifeless, joyless drone. Don’t “grow up”—it’s a trap. A toy is infinitely superior to the “real” version.
This is disturbing
🤣😂
I eat dinner with four build a bears every night, jim tammy roscoe and ferris, we play catch the salmon in the bathtub
OMG grow up
Again.. WSJ... Do better.
🤡 cwt_news
Mental Health Crisis
I get it. This is easy to make fun of. But what's the harm? Let people have their hobbies. Rampant drug and alcohol abuse are more worrisome habits.
Gross and pathetic. I hope everyone you love makes fun of you until you grow out of this.
Oh, f**king grow up and face the world. ffs
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Iconic NYC toy maker FAO Schwarz celebrates 160 years in businessNot many things have been around for 160 years, but we can now add toy maker FAO Schwarz to the list. It's a mere shell of what it once was. Sigh. Didn’t they used to be FAO Schwartz? yeah.
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