The Beef Industry Is Trying to Sell Us Bullshit

: While beef creates between 20 and 75 kilograms of carbon dioxide equivalent gases per 100 grams of protein, beans and peas create just 0 to 2 kilograms of CO2 equivalent for the same amount of protein.

The grasslands the cows graze on themselves were also a topic of discussion at the industry panel. Those grasslands, several panelists claimed, helped make beef “climate-friendly” because they provided habitat for sage grouse and other important animals and ecosystems. The grasslands, the panelists said, can also act as carbon sinks.These arguments are a little odd.

Beef I’d not just protein. It’s nutrient content is greater than anything plants can create, which is not covered here. The fact is, everything generates green house gases (including forests), so the focus shouldn’t be solely on emissions, value should be a factor as well.

“Upcycling”… FrankLuntz are you handing their PR?

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