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Busan’s Asian Film Content Market Wraps Up Amid Optimism and Post-Pandemic Concerns

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The number of market participants at the leading Asian industry event rose 20 percent this year compared to 2019, suggesting a healthy comeback.

’s industry platform, wrapped up this week with organizers and market participants voicing a mix of optimism and concern for the post-pandemic state of the movie market.

The event, which was held in the city’s massive BEXCO convention center, attracted 1,059 companies and 2,185 industry participants from 48 countries over four days — the highest attendance rate since the market launched in 2006. The European Pavilion, which was jointly established by the European Film Promotion and Unifrance, was staffed by representatives from 39 companies, while major Korean distributors and streaming services, including Disney+ and Netflix, participated in the Busan Story Market, the venue for intellectual property pitches, which introduced new projects from the region.

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