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What the FBI Can Teach Companies about Crisis PR

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“I’m a publicist, and he’s a former FBI hostage negotiator,” Cehrs said. “I didn’t think those skill sets would get together, but we have.”

, stood before an audience of DC-area entrepreneurs and introduced themselves.

In 2020, the two decided to form a DC communications-and-crisis-management firm, which they dubbed the, and they’ve also added a corporate-training wing to the business. The idea has taken off: They currently serve about 25 crisis-PR clients a year. “I don’t know how many executives have said to us, ‘I feel like I’m a hostage,’ ” Massey says. “And in many ways they are, because the same overall principles are in play.

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