Cannabis Tourism Is Now A $17 Billion Industry—And It’s Just Taking Off

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From marijuana farm tours to “bud and breakfast” hotels, American destinations are discovering that “canna-cations” aren’t just for stoners anymore.

drienne, a fortysomething makeup artist, grew up in the mountains of northern Georgia, a state where cannabis is still illegal. When she and her husband were planning a vacation in 2018, Adrienne, who speaks with a nice Southern drawl and has been smoking marijuana since she was 14, suggested they go to California and see what it’s like to buy pot legally.

Of course, Adrienne didn’t have to travel all the way to “America’s bud basket” in California to enjoy cannabis on vacation. As of now,As legalization spreads, pot has also become considerably less stigmatized. More than two thirds of American adults now support adult use, according to afielded in May.

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