Companies hiring overpaid executives to fix employee burnout crisis

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The ridiculous rise of the chief purpose officer — corporate America's half-baked attempt to fix the employee burnout crisis

Kia Jarmon, a leadership consultant who has worked for nonprofits and now consults with them to improve operations, told me that it's because having purpose on the job didn't solve a lack of purpose off the job.

Companies need to allow workers time to disconnect from their jobs and support them with basic tools that make their working lives manageable — from flexibility to good pay to interpersonal culture. Simply having a job that helps the world doesn't make the stress and problems of the workplace go away.

I asked her whether purpose could be burnout's kryptonite, and she said that purpose addressed only the values or meaning aspect of burnout. Burnout is often a combination of mismatched factors.

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