PH tagged as lucrative market for foreign craft beer brewers

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Imported craft beer products will find their way into a “robust” domestic market owing to the growing population’s desire for more nontraditional alcoholic drinks, a study has found. /PDI

The foreign agency said imports had surged by 52 percent through July this year. Traders project yearend imports to reach $4.7 billion, up by 38 percent from a year ago.

About 51 percent of the country’s 115 million population comprised young people below the age of 24. Widely consumed Beer is the most widely consumed alcoholic beverage nationwide, accounting for 72 percent or about 2.1 billion liters of total consumption.

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