Did a 1960s Oil Company Ad Boast How Much Glacier It Could Melt?

Humble Oil ran an advertisement back in 1962 boasting how they could melt 7 million tons of glacier every day.When looking through collections of advertisements from previous eras, one can often find ads that were perfectly innocuous in their day, but which — due to political, social, or technological changes that have taken place in the meanwhile — would now seen ridiculous, offensive, or otherwise unacceptable.

Back in the early 1960s ad copy such as the following, which touted an oil company's size and technical efficiency by boasting that its output could melt several tons of glacier every day, would have raised no eyebrows:This giant glacier has remained unmelted for centuries.

Some viewers have doubted that this purported 1960s advertisement is real, believing it instead to be a modern effort created for satirical or political purposes. But the ad did indeed appear in the 2 February 1962

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