. As a producer, his production company Atomic Monster has been behind many horror films with modest budgets, such asThe deal would be expected to result in huge boosts to production for the retooled company, with Blum reportedly wanting to double the theatrical horror production of Blumhouse, while simultaneously producing other content for Peacock, NBCUniversal’s streaming service.
It’s easy to see why studios are hungry for more horror content, as the genre has demonstrated its remarkable staying power as one of the only genres that reliably gets patrons into movie theaters in 2022. Horror films can likewise be made on smaller budgets, with casts of relative unknowns, which means when one of them blows up big, asSmile
was made for a budget of only $17 million, so the profit margins here are extremely impressive. Likewise, this year’swas made for a mere $250,000 and has already taken in almost $11 million, making it one of the most successful movies of the year. The flip side, of course, is whether such a huge boost to production will simply result in more bad movies, tarnishing the reputation of companies like Blumhouse and Atomic Monster. As Blum strives to become a big player, perhaps this is the time when horror geeks will begin asking themselves who “the next Jason Blum” might be.
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