Ben Affleck And Matt Damon Launch Production Company With RedBird Capital’s Gerry Cardinale

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As Deadline’s Mike Fleming reported back in June of this year, Redbird Capital Partners has today confirmed details in that story. Ben Affleck, Matt Damon and Gerry Cardinale are launching an…

are launching an artist-led studio that partners with filmmakers to empower creative vision and broaden access to profit participation., will seek to create “entrepreneurial partnerships” with filmmakers.

Artists Equity is an intellectual property monetization platform anchored by three core principles, the announcment stated: • Leverage a Data-Driven Approach to Distribution: Utilize insights derived from proprietary databases to better inform decision-making around distribution strategy, optimizing reach and valuation of content.

“Artists Equity was conceived from Matt’s and my longtime passion for the art of storytelling and our shared desire to help creators deliver on their vision, as we have been fortunate to do throughout our careers,” said Affleck, who will hold the title chief executive officer. “The entertainment industry is defined by great partnerships – writers, directors, producers, crew, actors – and throughout my career I have learned that collaboration is what drives success.

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My ‘Chasing Amy’ dons ✨

That sounds cool.

As long as Ben stays off camera, they might do okay.

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Ben Affleck & Matt Damon Start Own Production Company, Promise ProfitsAffleck and Damon are teaming to launch a production company that promises to offer creatives back-end participation points and a cut of the profits -- a practice that's become lost in Hollywood amid the streaming era. Didn’t they already do this with “Greenlight” ? Were can I sign up Good
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Matt Damon, Ben Affleck Say New Production Company Aims for “More Equitable” Talent ExperienceThe duo revealed their plans for Artists' Equity Sunday, sharing that it will address shifts in profit deals fueled by the streaming era. Finding Talent . Good Luck . That's good, I was afraid they were gonna announce the sequel to Gigli or whatever So no white males?
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