Panasonic to 'Shift' Camera Business to Focus on Mirrorless Video

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Panasonic is shifting its camera business strategy to focus on mirrorless video cameras.

found that Panasonic — along with Canon, Nikon, Fujifilm, and Sony — scaled back its point-and-shoot camera production. The company even said that it has been reducing the volume of point-and-shoots that it has been producing over the last several years in response to the shrinking market. These words from Toyoshima are just further action that will see the company continue to focus elsewhere.

Also of note are Panasonic’s vision of the future when it comes to televisions. While Toyoshima says that the company is looking into mini and micro LED panels in the future, it also is considering a world where TVs are more portable. “We will deliver new value by adapting TVs to people’s actions, such as allowing people to carry TVs around instead of gathering around them. I don’t know the time frame, but in the future, this type of TV will likely replace existing TVs,” Toyoshima says, machine translated.

This line of reasoning is a bit confusing since portable televisions already exist and are the same products that have led to the collapse of the point-and-shoot market: smartphones.

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