are forecasting a dim holiday shopping season. Which is why many small businesses in the area are doubling down on the annual event that celebrates them.
“We use the day as a way to connect with loyal and new customers, our neighbors, and the community at-large,” Giardina said. “The awareness brought forth by events like this is great on a local economic level.”, a coffee shop and bookstore in Ardmore, Anna Walker-Roberts is planning a special sales event for holiday book shoppers.
“I think Small Business Saturday is super important this year,” said Greene, who feels that over the last two years, as retail has returned to some new version of normalcy, “the allure of shopping small has worn off a little bit” and customers are back to shopping at big-name stores regularly and in boutiques less frequently.
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