Black Friday last week was the unofficial launch of what is expected to be a bumper retail period. Extending through to Cyber Monday and beyond, this adopted consumer spending blitz from the US is likely to see Australian shoppers spend an estimated $6.2 billion over the four days according to estimates from the Australian Retailers Association.
Analysts also expect Australians to spend like never before, with sales momentum expected to continue through to Christmas and the robust Boxing Day sales period. Store growth and global expansion have pushed up global sales by 42.8 per cent in the first half year for Smiggle owner Premier Investments.Although stocks in the retail sector are likely to outperform in the near term, that doesn’t mean this year’s sales period is not without its risks. These include:Not only was the first-generation Nintendo Entertainment System top of Santa’s list in 1988, it was also the last time inflation was at this level in the lead-up to Christmas.
as inflation expectations are becoming entrenched. Consumers are adapting, rather than retracting, their spending, which means rate rise expectations are unlikely to impede sales growth.This is the biggest risk to spending levels this Christmas. As property prices fall and the cost of living goes up, consumers become less confident.
Despite these issues, observers of the sector will note that when it comes to navigating cyclical or structural challenges, retailers are the masters of adaptation. The following are retail stocks to watch.Store growth and global expansion have pushed up global sales by 42.8 per cent in the first half year for the owner of Smiggle and Peter Alexander, and it is well positioned for the critical Christmas trading period. Investors getting in now will also receive a gift.
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