There were 14 Russian production companies represented at the Moscow Export Center pavilion. Roskino, operating under the umbrella brand ‘Russian Content Worldwide,’ featured more than 30 films, series and animations from 10 content producers. Both entities sent detailed catalogs of films, series and animation to Bazaar delegates ahead of the event with a view to achieving Indian and Asian sales.
Roskino’s Indian representative is Sarfaraz Alam Safu, a seasoned line producer and distributor with bases in Moscow and Goa. “There were overall about 40-42 people [from Russia] and most of them were looking for buyers in the market and they were told that there will be lots of Indian buyers here,” Safu told, adding that there was also an appetite for coproductions. The India-Russia coproduction treaty dates back to 1993.
The trade could also flow the other way. Leading Russian distributor Central Partnership was one of the companies present. “They brought their content, but they are huge, the biggest distributor in Russia, they buy all the Hollywood movies and European movies. They are looking for some good Indian movies also to release in Russia in a big way,” Safu said.
Safu added that there wasn’t much Indian content offered to the Russian companies at the Bazaar and what little was on offer was independent fare, which did not attract much interest. Safu is of the opinion that more blockbusters are needed if Indian content is to crack the Russian market – back to the days when films starring Raj Kapoor and Mithun Chakraborty were huge box office draws.
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