Danish Forbes 30 Under 30 Entrepreneur Secures $1.8m Investment, Inks Tour De France Organizer Merchandizing Deal

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Business angels have invested $1.8m in the Danish cycling startup Cykom.

Initially known as ProOwnedCycling the firm has also signed a four-year merchandizing deal with ASO, the Paris-based organizer of the Tour de France and other international cycling races.

Copenhagen-based Cykom is run by Oscar Bjørn-Rosager and Casper Hillstrøm. In 2021, the now 25-year-old Bjørn-Rosager was chosen as one ofProOwnedCycling was started in 2015 and has 17 employees. It is a B2C retailer, supplying team-issued cycling clothing and bikes either used by professional riders or surplus to their requirements. When teams change sponsors their liveried outfits are immediately out-of-date.last year.

The site also sells high-end bicycles, usually associated with the pro riders for whom they were built.

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