Entrepreneurs make billions in sneaker resale market, build collectible kicks empire

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SOLE SEARCHING: Entrepreneurs make billions in sneaker resale market

predicted earlier this year. Select designs, such as Nike’s 2007 limited-edition "Freddy Krueger" Dunk Lows, can have a resale market price anywhere from $40,000 to $95,000.

The sneaker resale market is quickly becoming a new kind of investment"asset class," Impossible Kicks co-founder and CEO John Molcado told FOX Business' Lydia Hu on Monday, December 19, 2022. While some buyers choose to wear and show off their fresh - yet pricey - kicks, others treat the new "asset class" like art, to be displayed in an office or at home. The general rule of thumb is models with the fewest pairs produced tend to be most expensive, according to Mocadlo.

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