Entrepreneur Laura Schmidt founded Lovendu, which creates journals and planners to help with wellbeing and mental health. The company is now worth a stunning six figures, after having a modest beginning.
Talking about getting her business going, she added: "I started with £10 for the business, beginning things on Etsy where I printed on demand. I started with two journals and the £10 was to order myself a copy each for me to take photos and use for TikToks. Laura said her customers know what they want too. She said: "They are the ones to suggest an ‘Overthinking Journal’ – and it sold out within two days of the launch. It is now one of my bestsellers."
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