, much to Wall Street's disappointment. But Hey Dude, a brand beloved by Gen Z, grew 70% and generated about $1 billion in sales last year. About one-third of Crocs company sales are now Hey Dude shoes, according to the company.
"The Hey Dude acquisition, we've been thrilled with that. It has been a lot of work, as I'm sure many of you can appreciate, in terms of integrating that company into the Crocs company, but it continues to outperform in terms of its growth," Rees said during the company's ICR presentation."When we first bought the company, we indicated we thought 2022 revenues will be between $700 million and $750 million, and now we're at $1 billion.
"These are not trends that are here today, gone tomorrow," Rees said."These are trends that have driven the consumer purchase criteria for a number of years now, and we think will continue to do so for a good number of years into the future."
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