Companies are going woke, but consumers aren't

Should businesses take public stances on political and social issues? The public is split: 48% think businesses should, while 52% think they should not, according to a GallupThe poll shows a divide, but the true divide here is between Democrats and everyone else. The poll found that 75% of Democrats think businesses should take public stances on political and social issues. Meanwhile, just 40% of independents and 18% of Republicans felt the same way.

The primary goal of a business is to turn a profit. So what is the purpose of alienating potential customers by amplifying political stances? It will not change the minds of the people angered by the ads. They may instead choose to get a similar product or service elsewhere. This hasn't stopped businesses from getting political, though. In recent years, major companies have supported

TomJoyceSports Part 2: Consumers are choosing not to patronize woke companies.

TomJoyceSports We don't need companies to not take a stance, we need them to stand behind their stances.

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US Big Three auto companies commit to making cars that people don’t wantI grew up in a household with parents who were of the Greatest Generation. They lived and shouldered through the Great Depression, and then their lives and families were thrown into turmoil on Dec. 7, 1941. My grandfather worked for the War Department in Washington, D.C., and during World War II,… StephenMoore You mean like ElectricVehicles ? 😲 StephenMoore Anyone want to take bets on how long before all three companies lock their doors? StephenMoore I haven’t purchased a car from one of them 3 in 25 years and have no plans to do so in the future. All 3 hate the American worker hence they continue to shutter factories and move work outside the USA.
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