It's been a wild time for tech implosions. We asked top PR experts to rank how the fallout was managed. | Business Insider

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It's been a wild time for tech implosions. We asked top PR experts to rank how the fallout was managed.

Salesforce CEO Marc Benioff conducted a"rambling" all-hands meeting on January 5.

"I didn't want to put a final line on it. I didn't want to say, 'This is it, one and done," Benioff said,At one point, Benioff even compared the layoffs to death, casting the company's predicament in the language of a spiritual moment, Insider"At the kickoff every year, you know, we, um, have a moment where we always say goodbye to everyone who's died during the year.

Hammerling told Insider by email,"This is about a CEO who thinks he knows better and probably didn't listen or even get guidance from comms or HR on how to handle the layoffs appropriately."

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