Former NFL player and Denver native Bo Scaife has big plans for his Colorado pot project.The CBD and legal cannabis boon for retired athletes turned endorsers has largely disappeared, but Bo Scaife isn't here to make a few advertisements and run. The Denver native, former NFL tight end and founder of"I fought with my parents over weed all of my life. Truth is, Black kids could get sent to jail for that.
Deciding to jump into the industry was me turning pain into passion. Cannabis offered an opportunity to do that, so I wanted to get involved. In 2017, I started looking at buildings and properties all over Colorado. I eventually found 140 acres off a frontage road in southern Colorado. Young Bo would've thought,"I'm just gonna grow a shitload of weed down here," but I needed to experiment. First it was outdoor, then greenhouses, and then more stuff.
There's a lot of pressure, too. The real thing that has sucked in this transition is that you're working with the cream of the crop every single day in the NFL. You're next to a high performer who demands the best of you, so it makes you want to be the best. Business isn't exactly like that. You have to go find high performers, and nourish and build other people into high performers, so they can help you build what you're trying to build.
That's interesting, because pro athletes are in the top 1 percent, yet they have people constantly trying to chip away at their ego. I know of some cannabis growers and extractors who could use that. One thousand percent. That's the network I want to tap into and be around, and helping them grow as a mentor. Those are the young me's, so yes, 1,000 percent.