David’s Bridal also has been positioning itself as the go-to-store for events beyond weddings, such as proms, quinceanera parties, and other celebrations.
“We’ve developed some phenomenal tools to help the vendor easily go online and set up their website, which is what is going to give them the exposure for their category of business to the brides,” he said. on its website said U.S. couples typically work with an average of 13 different vendors to plan a wedding, and that there are some 2 million small businesses involved in selling services for weddings. The report said The Knot and WeddingWire had over $300 million in revenue in 2018.
David’s Bridal began a controlled beta test of the platform last year. The site, even before the national launch, has over 100,000 vendor listings, Marcum said. David’s filed for bankruptcy in 2018, and was able to emerge from bankruptcy within two months without closing any stores, but with a sizable amount of debt to pay off.
David Bridal dresses are overrated
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