SEOUL : Samsung Electronics unveiled its latest premium smartphones on Wednesday, in a test of its brand power as the market for mobiles undergoes unprecedented contraction.
The S23 is the first Samsung phone to use Nvidia's GeForce RTX 4070 graphics card for games with heavy processor demands and for live-streaming playability. Many consumers judge a phone's quality based on those functions.In the United States, the base Galaxy S23 will be priced from $799 and two higher-specification versions, the S23 Plus and S23 Ultra, from $999 and $1,199, respectively.
"Samsung can't afford to focus on expanding volume anymore," said Liz Lee, associate director at research firm Counterpoint.
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