Warner Bros appears to be switching gears on HBO Max-Discovery merger

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Warner Bros is reportedly switching gears on merging HBO Max and Discovery

found that the decision to pull back on merger-palooza arrived after research suggested Discovery+ subscribers wouldn’t necessarily shell out extra cash for an expanded subscription. HBO Max currently costs $16 a month, or $10 with ads, compared to Discovery+’s respective tiered pricing, $7 and $5., a popular bet on the situation is that HBO Max will be renamed Max, throwing its weight behind appealing to a broader group of subscribers and moving beyond its premium-cable origins.

For now, any further clarity on how WBD will proceed seems like a wait-and-see game. Every service these days, from OG’s like

 

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