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In ordinary times, Lush said, he wouldn’t publicly complain about this sort of thing. But the ACF has decided these are no longer ordinary times. “It was deemed that this didn’t get anybody anywhere,” Lush said. “The are, in their minds, almost at a crisis point for profitability.” Tim Hortons partnered with Justin Bieber in 2021 in a bid to attract younger customers, launching a line of Timbits, called Timbiebs.“Airing grievances in the media is not what our guests expect of successful, profitable Tim Hortons restaurant owners,” Oliveira said in an email on Feb 10. “We do not recognize the association as a legitimate voice of franchisees.”
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