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LV picks Pharrell Williams to head menswear designs - SABC News - Breaking news, special reports, world, business, sport coverage of all South African current events. Africa's news leader.

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LVMH’s top label, Louis Vuitton, says it has hired Pharrell Williams to head artistic direction of its menswear designs.

Pharrell Williams performs at the Coachella Valley Music and Arts Festival in Indio, California in this April 12, 2014 file photo.Pharrell Williams performs at the Coachella Valley Music and Arts Festival in Indio, California in this April 12, 2014 file photo.

Tapping a popular figure from the music industry to fill the high-profile position left vacant since the death of star designer, Virgil Abloh, over a year ago. Louis Vuitton tweeted the news on Tuesday, confirming earlier reports from the Wall Street Journal and the French daily Le Figaro.Share article

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