San Francisco’s convention business is roaring back to life

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During the pandemic, The City’s largest convention center served as an emergency operations hub and later as a mass vaccination site. Now it’s back in gear for its original purpose.

Business travel was one of the first things the coronavirus knocked out. Now it’s coming back, which is good news for everyone from hoteliers to downtown coffee shops to business card printers. It’s a welcome development for just about everyone except employees of Zoom, which announced layoffs of 1,300 people the other week.

I’m too genteel to tell you about the exact body part the medical conference that opened Thursday convened to address, though I’m glad there are doctors who are dealing with ailments down there. I was curious about what the rest of the year looked like. Moscone Center had yet to post a list of events for the last four months of 2023 when I checked, but Ken Bukowski, who took over last July as The City’s director of convention facilities, told me that Moscone had “a very full schedule” for what was traditionally the busiest part of the year for conferences, and shared a calendar with The Examiner.

Are hotels raking it in with all these conferences? Not quite, because business is uneven. Moscone’s busy schedule should help. The City has more than 30,000 hotel rooms, Alex Bastian, the CEO of the Hotel Council of San Francisco, told me. That’s easily enough to house every expected GDC attendee, though things will get cramped if Dreamforce beats last year’s in-person count of 40,000 people.

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